Thursday, December 13, 2012
Nickname #21 -- December 13, 2012
E-M-F (Everitt-Metzger-Flanders) was an American automobile manufacturer that ran into quality-control problems. Just as FIAT stood for "Fix It Again, Tony," E-M-F was said to stand for "Every Morning Fix It." Studebaker took over in 1910 and continued to sell E-M-F cars until 1912. This story, from the 16-November-1910 San Francisco Call, talks about a stock E-M-F Model 30, nicknamed Polar Bear, that set a class record in Atlanta.