The Beating He Needed -- November 18, 2012

This year we mark the 100th anniversary of the Keystone company.  Here is an ad for an early Keystone  release, a split reel of "The Beating He Needed" and "Pedro's Dilemma," from the 05-October-1912 Moving Picture World. "The Beating He Needed" sounds very enlightening: "An amusing story of an effeminate college boy who was sent West to make a man of him.  The plan failed until his father gave him the beating he needed."  Notice the actor in sheepskin chaps.  This became an indicator of a greenhorn in a western film.