This is a personal subject for me because by father always bought Chevies -- and he always called them Chevies. The first one I remember was a used green 1957 Chevy Bel Air. After that we had a used 1961 Impala with a manual transmission and a straight 6. The engine block was painted blue. I learned to drive on that one. We had earlier bought a new 1970-something Vega with an automatic transmission so my sister could learn to drive. It was bright green. After someone stole and burned the Impala, we got a new mid-to-late 1970s Nova. I drove that one a lot. Later, they purchased another Chevy -- I don't remember the model -- which was my dad's last car.
The 1957 Chevy Bel Air ad is from a neat site called Vintage Ad Browser: http://www.vintageadbrowser.com/
Ours was a two-door Bel Air, which was painted a darker green. It may have been a One-Fifty. I'll have to digitize some old photos.
The only person I can think of who might have agreed with this executive is Louis Chevrolet, but he parted with the company on bad terms.
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