And Now They Fear You May Get Drunk Sipping Coca Cola -- March 11, 2024

Sheboygan Press, 29-March-1924

Not an advertisement this month; I thought this was an interesting article.

AND NOW THEY FEAR

YOU MAY GET DRUNK

SIPPING COCA COLA

Enforcement of the ruling made on Friday by the state prohibition department at Madison that the Coca Cola Co. of Georgia must obtain a license in Wisconsin to sell non-intoxicating alcoholic beverages, may mean that the Sheboygan soft drink parlors, restaurants and other places where the famous drink is sold may be searched by dry officers and that they may be compelled to secure the city license for the sale of non-intoxicating beverages at a cost of $50 per year, or discontinue handling the beverage.

The ruling was made after an extended analysis of Coca Cola which is perhaps the most intensively advertised soft drink manufactured in this county.

The department in a letter to Attorney General Herman L. Ekern, declared that its analysis showed that Coca Cola contains a small amount of alcohol and that firms selling the drink must obtain a state permit as well as the main company.

It had been contended by the Coca Co. that its beverage contains no alcohold and that it could be sold in the state without a warrant under state prohibition laws.

Two analyses were made of the beverages, both bottled and from soda fountains. The first method showed that samples of the beverage contained from 0.05 0.08 per cent for the fountain drink and 0.07 to 0.10 per cent for bottled drink. Results of the second test were similar to those of the first, it was said.