The Instrument Specially Made to Play Victor and Victrola Records -- September 4, 2014

In 1906, the Victor Talking Machine Company introduced a revolutionary phonograph with an internal amplifying horn. They called it the Victrola. Victrola almost became a synonym for phonograph. Many of my older relatives called any phonograph a Victrola, just as they called a refrigerator a Frigidaire. This ad is from the January, 1920 Shadowlands.